Big: BRAVE goals are at the end of our comfort zone. Achieving them will take the best out of us.

Right: BRAVE goals are set according to our values. In the process of achieving them, we hurt no one. BRAVE goals aim to make the world a better place.

Attractive: BRAVE goals must feel good, they must excite us. They give us jitters in the gut. Chasing BRAVE goals is something we really want to do. 

Visionary: BRAVE goals exploit a new idea. They often challenge the status-quo or social conformity. BRAVE goals reflect the vision of who we want to become.

Emotional: BRAVE goals always come with fear. In the process of accomplishing them, feelings of extreme pride and excitement alternate with feelings of terrible despair and discomfort.